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Why did Airbnb finalize its acquisition of the HotelTonight hotel reservation service?

Worldwide: Airbnb has announced that it has completed the acquisition of the HotelTonight hotel reservation service.

The acquisition’s closing comes after information was first filtered five weeks ago about the proposed deal.

This coincides with a period of rapid growth for HotelTonight. In the first quarter of this calendar year, the number of room nights booked through HotelTonight year over year increased by more than 41%.

Airbnb’s reasoning for buying is that it strives to reinvent travel by creating an all-in-one travel platform, which connects where you stay, what you do and how you. get there, in one place.

HotelTonight’s mission is to make last-minute travel easy and enjoyable, providing travelers with efficient, on-demand reservations for boutique and independent hotels. By working together, Airbnb and HotelTonight aim to provide guests with a wider range of choices and to make it easier for the world’s best boutique and independent hotels to connect with Airbnb’s global travel community.

Despite the acquisition, the HotelTonight app and website will continue to operate as they do today, while HotelTonight co-founder and CEO Sam Shank will be responsible for leading the boutique hotel category at Airbnb.

Shank said, “When we founded HotelTonight, we sought to reinvent the hotel reservation experience to be easier, faster and more fun, and to better connect travelers with the best boutique and independent hotels. of the world. We’re excited to take this vision to new heights as part of Airbnb.

Airbnb President of Homes, Greg Greeley, said, “We want Airbnb to be the place where travelers plan all their trips, whether they book a year or a day in advance. The HotelTonight team have an immense passion for helping clients and a wealth of industry expertise. We are more than happy to have them on board.

The HotelTonight app was launched to create a unique booking experience and recently added a personalized daily deal feature, Daily Drop, which will help travelers book for upcoming spring and summer getaways.

In 2018, HotelTonight launched its desktop version and improved its HT Perks rewards program. This is a sign that the company is looking to meet the needs of travelers over millennia on the move to use its hotel reservation services.

In addition, HotelTonight’s growth is reflected in the following:

  • HotelTonight’s revenue grew by 39% in 2018.
  • Downloads of its app increased 17% month over month in March 2019.
  • The number of unique hotels that sold a Daily Drop reservation in March was up 47% from the previous month’s average.
  • The number of new hotel partnerships has increased by 110% since the start of 2018.
  • It received three times its typical volume of inbound requests from hotel partners in March.

The hotel reservation service has rolled out an additional feature allowing customers to mark their travel experiences with achievements, distributing badges when a customer reaches certain milestones, such as new countries or unique hotels that they have. visited.

Additionally, the company added an option to allow customers to see how their level of HT benefits compares to that of other HotelTonight customers; a popular feature that has been requested by the community. Now, HotelTonight is prioritizing advancing innovations across the business to better serve hotel partners and simplify booking and guest experiences.

For more information on the acquisition, visit the Airbnb website here and the HotelTonight website here.