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Top 12 Hotel Booking Channels in the Middle East

Lists of distribution channels that brought the most booking revenue to hotels in 2020 and since the start of the Global Hotel Booking Reset in April are revealed.

Announced by SiteMinder, the global hospitality industry’s leading customer acquisition platform, the listings, which vary across more than 20 of the world’s most established travel destinations, reveal a wider range of consumer choices and a change from the consolidation seen in previous years, with 32 distribution channel instances making their first appearances and 20 distribution channel instances climbing at least two positions from the previous year.

The annual listings also highlight continued growth in direct hotel bookings, with hotel websites maintaining their top five position in all destinations for the whole of 2020, including the Middle East where they ranked third in booking revenue generators for local customers. hotels. Hotel website rankings have risen further in more than a third of destinations since April, when hotel bookings fell to less than 10% of 2019 levels due to the COVID-19 pandemic.

In the Middle East, the top 12 hotel booking channels in 2020, based on total gross revenue earned for all SiteMinder platform users, were:

THROUGHOUT THE YEAR 2020

1. Booking.com

2. Expedia Group

3. Hotel websites (direct bookings)

4. Agoda

5. Hotel beds

6. Goibibo & MakeMyTrip

7. Mr. and Mrs. Smith

8. WebBeds – World Destinations

9. DNA

10. Egypt Express Travel

11. Lastminute.com

12. HRS – Hotel Reservation Service

SINCE RESETTING HOTEL BOOKING

(APR-DEC 2020)

1. Booking.com

2. Expedia Group

3. Hotel websites (direct bookings)

4. Agoda

5. Hotel beds

6. Mr. and Mrs. Smith

7. WebBeds – World Destinations

8. Goibibo & MakeMyTrip

9. DNA

10. Egypt Express Travel

11. Airbnb

12. Lastminute.com

Other key findings include:

  • The growing popularity of Airbnb as a distribution channel for accommodation providers. Airbnb debuted in the top 12 in the Middle East from April.
  • The strengthening of local and regional distribution channels, including WebBeds – Destinations of the World and dnata, both based in Dubai, and Egypt Express Travel, due to the restriction of international travel. Across 2020 as a whole, they made up about half of each destination’s top 12 and were particularly dominant since the start of the global hotel booking reset.
  • Explosion of spontaneous travel, spurred by unpredictable changes in travel restrictions Lastminute.com and HotelTonight are collectively among the top 12 lists of nine destinations, including the Middle East, during the pandemic period.
  • The continued relevance of wholesalers, with leading bedbank Hotelbeds among the top 12 in every destination, including the Middle East, both for the whole of 2020 and during the pandemic period. WebBeds was also among the top 12 in the Middle East and seven other destinations since April.

“2020’s travel disruptions have leveled the playing field for many channel providers to demonstrate the unique value they have delivered to consumers and therefore to hotels,” says James Bishop, Senior Director of Global Demand Partnerships, SiteMinder.

“With international travel restrictions in place and rising coronavirus cases around the world, many consumers have been attracted to local hotel accommodations where the hotel direct website has always worked well, or through local booking channels, which after an initial slump saw a surge in pent-up travel demand. Many other consumers have been attracted by the appeal of staycation and the perceived safety of properties listed on Airbnb. SiteMinder’s lists of the top 12 hotel booking revenue generators show real changes in people’s behavior and travel preferences during this time.

James adds: “Last year in the Middle East, following the reset of hotel bookings, we naturally saw a drop in the number of international customers and subsequently a greater relevance from local players and regional companies such as dnata, Egypt Express Travel and WebBeds – Destinations of the World Consumers have changed, so it’s critical that hoteliers assess how and where they sell their rooms, and ensure they embrace the distribution channels – global and local, direct and indirect – with proven effectiveness in securing bookings and revenue.