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Google’s hotel booking site is open for business and will surely annoy

Google just made it easier to book a hotel room, just in case you’re planning to travel for spring break. (Is it possible to write these words and not hear them in the voice of the character of James Franco in spring breakers?)

The company has been into the hotel reservation space for some time now, including a spotlight feature that highlighted hotel deals that were unveiled ahead of the holiday travel season. last year. Now as spotted by Skift, Google unveiled a bunch of new features in Google Flights and Hotels, in a blog post posted late last week.

After you choose a destination and start searching for flights, Google’s price information appears, which some users may recognize, but previously only available for last year’s vacation dates. . The price overview will tell travelers if they are overpaying for a fare, getting a deal, or paying an average amount of cash for a plane ticket.

Likewise, Google’s recently launched full-fledged hotel booking site will let you see if you get a deal for your chosen hotel and how that rate compares to nearby options with similar amenities. For example, if you want to go to Cincinnati in the last week of March, just add the details to the Google site, choose between Hampton Inn, Quality Inn, and another Hampton Inn, and Google will tell you if you get a good deal.

Once you’re ready to choose, the “Book a Room” button is hard to miss. Click on it and it links directly to the hotel or a third-party booking site, or there is an option to book directly on Google. If you’re overwhelmed with the options or just like a good deal, apply the “Deals” filter, which Google says “uses machine learning to highlight hotels where one or more of our partners are offering rates. significantly lower than the usual price of this hotel or similar hotels nearby.

It’s quick, easy, and is sure to annoy Hotels.com and Booking.com.